Develop a cross-medium photography campaign for an underserved not-for-profit, with a focus on impact and awareness.
Despite being the leading cause of death for women, heart disease is vastly under-researched and underfunded when it comes to female-specific symptoms and treatment.
Reclaim the emotional weight of Valentine’s Day with a bold visual campaign that exposes the gender gap in heart health and sparks advocacy for women-focused research.
Art Direction, Photography, Copywriting, and Photo Editing