This photographic campaign for the Daily Bread Food Bank centers around their yellow donation bins, crafting a bold and recognizable brand identity. By emphasizing the vibrant color as a symbol of hope and community support, the campaign visually communicates the impact of each donation. Through imagery, it connects the bins to the stories of those who benefit from them, turning an object into a beacon of generosity and resilience in the fight against hunger.
Art Direction, Copywriting, Photography, and Photo Editing